For the third yr in a row, REI shops can be closed not solely on Thanksgiving however on Black Friday, the corporate introduced Monday. The outside retailer will even not course of any on-line gross sales.
“We’re doing this once more to unite individuals, and to seek out widespread floor within the outdoor,” CEO Jerry Stritzke stated in a press launch. “Proper now,I feel individuals are on the lookout for a second to take a breath, reground themselves and are available collectively.”
By means of its #OptOutside marketing campaign, the corporate can also be encouraging shoppers to ditch the shops for the good outdoor.
New this yr, they’re launching a search engine to offer inspiration of the way to spend the day outdoors. Clicking on a photograph within the search engine will convey up extra info. For instance, a photograph of a hiker would have details concerning the path, in addition to skilled recommendation from REI.
The corporate stated that almost eight million individuals and greater than seven hundred organizations participated in #OptOutside over the previous two years.