REI to close stores Black Friday, process no online sales

Whereas loads of retailers are selecting to maintain their doorways closed on Thanksgiving, REI is as soon as once more taking that a step additional.

For the third yr in a row, REI shops can be closed not solely on Thanksgiving however on Black Friday, the corporate introduced Monday. The outside retailer will even not course of any on-line gross sales.

“We’re doing this once more to unite individuals, and to seek out widespread floor within the outdoor,” CEO Jerry Stritzke stated in a press launch. “Proper now,I feel individuals are on the lookout for a second to take a breath, reground themselves and are available collectively.”

By means of its #OptOutside marketing campaign, the corporate can also be encouraging shoppers to ditch the shops for the good outdoor.

New this yr, they’re launching a search engine to offer inspiration of the way to spend the day outdoors. Clicking on a photograph within the search engine will convey up extra info. For instance, a photograph of a hiker would have details concerning the path, in addition to skilled recommendation from REI.

The corporate stated that almost eight million individuals and greater than seven hundred organizations participated in #OptOutside over the previous two years.

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